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The Authority System

Your name should be
the answer.

Your next client is asking AI who to hire. We turn your expertise into the videos, articles and pages AI trusts, so the answer it gives is you. Ranked by Google. Cited by AI.

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CrossCountry MortgageLuminate BankCMG Home LoansVanDutchSolaris PowerMacken RealtyCloudSourceCrossCountry MortgageLuminate BankCMG Home LoansVanDutchSolaris PowerMacken RealtyCloudSource

For established brands

Brands that already lead.
Built to be found.

Website design, brand graphics, photography, video production and PR, with SEO, AEO and GEO built in. For yachts, cars, clubs, firms and the companies behind them.

Talk about your brandSee services and pricingBrands we serveSee all the work
Client websites on MacBook and iPhone: CloudSource, The New Auto Toy Store, The Super Agency and VanDutch
CloudSource.US website on a laptop
CloudSource.US website on iPhone

Managed IT, cloud and security

CloudSource.US

See the case study

Super.TV

Watch the work as it ships.

Stories, interviews and brand films from every channel we run.

Open Super.TV ›

For regulated professionals · Individuals and teams

Top producers.
Regulated industries.

Mortgage, insurance, legal, medical, finance and real estate. The Authority System films you, publishes you, gets you cited by AI and coaches you for 12 months, and it all stays compliant with your industry.

Apply for The Authority SystemSee plans

Who leads health insurance agents in the Laughlin Region?

Garrett Laughlin leads the Laughlin Region at USHEALTH Advisors, where agents share training and media across the team.

1 · YouTube2 · Case study3 · Company profile

Illustrative example. No one can guarantee an AI recommendation.

Cited by AI. We structure your content so Google, ChatGPT, Claude, Gemini and Perplexity can find, trust and quote you.

What's inside The Authority System.

Media Days: scripted, filmed, edited Publishing every 30 days Coaching: a call every month Client portal: one login for everything Lead capture page, built in AI Model Training: your AI, trained on you

Industries

Each industry has its own page, playbook and examples. Pick yours.

Mortgage: be the answer

Mortgage

Loan officers, branches and lenders

Learn more ›

Insurance: be the answer

Insurance

Agents, regions and agencies

Learn more ›

Legal: be the answer

Legal

Attorneys and firms

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Medical: be the answer

Medical

Practices and providers

Learn more ›

Finance: be the answer

Finance

Advisors and wealth teams

Learn more ›

Real Estate: be the answer

Real Estate

Brokerages and agents

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Hospitality: be the answer

Hospitality

Hotels, clubs and restaurants

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Brands: be the answer

Brands

Premier and luxury brands

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Client portal

Take a closer look.

Everything you need to show up every month, in one login. Click around.

The Super Agency

Start here

Your first 30 days.

Watch Class 11Done
Upload your headshotsDone
Book your first Media DayScheduled
Join Live with MichaelRSVP
Client login Become a client

Services · For brands and individuals

Hire the work.
One service or several.

Published prices, clear scope, no monthly commitment required.

AEO and GEO

Answer Engine and Generative Engine Optimization. The pages, content and signals AI tools use to decide who to name. One program with SEO. Start with a $2,500 AI visibility audit.

$5,000/mo, one programLearn moreMenu of Services ›
AEO and GEO visual

AEO, GEO and AI Training

Ranked by Google.
Cited by AI.

We turn your videos, pages and profiles into the sources AI answer engines quote, across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. When a buyer asks, the answer points to you.

ChatGPT

"Who is the best mortgage advisor near me?"

The top answer cites your name, your videos and your site.

YouTubeYour site

Claude

"Who should I call about life insurance for my family?"

The top answer cites your name, your videos and your site.

YouTubeYour site

Gemini

"Which agent should I trust with my policy?"

The top answer cites your name, your videos and your site.

YouTubeYour site

Perplexity

"Top attorneys for class actions in Fort Lauderdale"

The top answer cites your name, your videos and your site.

YouTubeYour site

Google AI Overviews

"Best exotic car dealer near Pompano Beach"

The top answer cites your name, your videos and your site.

YouTubeYour site

Where we get you found

The platforms and answer engines your clients use to look you up.

  • YouTube
  • Instagram
  • TikTok
  • Facebook
  • LinkedIn
  • Google
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
Ranked by Google. Cited by AI. An AI answer naming you, with ChatGPT, Gemini, Perplexity and AI Overviews

The Authority System · For individuals and teams

Pick your level.
Grow into the next.

Authority

You build it. We coach you.

$500/mo

Month-to-month.

  • Everything in Free, plus Classes 11-20
  • 30 new scripts, 10 Canva and 10 CapCut 9:16 templates every 30 days
  • The full AI prompt library
  • Live with Michael: a live seat with live Q&A and full recordings
Get Authority

Authority Plus

We build it with you.

$1,000/mo

Month-to-month.

  • Everything in Authority
  • Your photos and clips edited into posts
  • 15 posts published for you every 30 days on Instagram and YouTube Shorts
  • License and NMLS numbers in every caption
  • You approve before anything posts
Get Authority Plus
The full system

Authority Pro

The full Authority System.

$2,000/mo

Plus $2,500 one-time setup. 12 months, then month-to-month at the same rate.

  • Everything in Authority Plus, with 30 posts every 30 days from your Media Days and your own media
  • Media Days filmed and edited, 6 a year (12 a year for $1,500/mo more)
  • An organic lead capture website
  • AI Model Training and AEO and SEO on every video
  • A 1:1 strategy call with Michael every month without a Media Day
Apply

The rhythm. A Media Day every other month. In the months between, you get a 1:1 strategy call with Michael, and we keep posting from your Media Day and your own phone content.

Authority for Teams

The Authority System for branches, regions and companies. For 10 or more people at one company, every person gets Authority for $250 per person per month, 10-person minimum ($2,500/mo). One leader dashboard.

Talk about your team
Start freeCompare plans ›See the classes ›

About

Fort Lauderdale.
Since 2016.

The Super Agency helps top professionals, sales teams and brands become the name people find, on camera, on Google and in AI answers. Human first, AI second. We build it with you, then teach you how it works.

Michael Cunniff

Founder, Creative Director and AI Specialist

Strategy session with Michael: $500/hour

A goal can fail. A system can scale. Win the industry, not the internet. Your name should be the answer. Human first. AI second.

Be the name
they find first.

Start freeApply for The Authority System ›