01, Built to rank
SEO
The technical and content foundation that helps Google understand who you are and rank you for the right searches.
Explore SEO ↗AWARD-WINNING AGENCY · FORT LAUDERDALE · SINCE 2016
Your nameshould bethe answer.
The Super Agency builds the authority that gets people, companies and brands cited by AI and ranked by Google. Built for how people find answers now.
1B+LIFETIME CONTENT
IMPRESSIONS
IMPRESSIONS
SINCE 2016AWARD-WINNING AGENCY
5 YEARS IN A ROWBEST OF FORT LAUDERDALE
AD · PR · VIDEO
AD · PR · VIDEO
NOT ANOTHER VENDOR.THE FORCE BEHIND THE FORCES.
8% vs 15%WEBSITE CLICKS WITH / WITHOUT AN AI SUMMARY
When Google shows an AI summary, people click a website about half as often. If your name isn’t in the answer, you may never get the visit.
Source: Pew Research Center, July 2025 ↗SELECTED RELATIONSHIPS
01 / INDUSTRIES
“Regulated professional” covers at least six different client journeys. A mortgage borrower, a family choosing insurance and someone calling a lawyer aren’t asking AI the same question, so each one gets its own build.
Where a wrong answer
costs a license.
Mortgage
The Super Agency coaches mortgage advisors, branches and lenders to become the answer borrowers find first.
Explore mortgage ↗Insurance
The Super Agency coaches insurance agents and agencies to become the name families trust before they ever call.
Explore insurance ↗Legal
The Super Agency coaches attorneys and firms to become the answer when someone asks AI who to call.
Explore legal ↗Medical
The Super Agency coaches physicians and practices to become the trusted source patients find first.
Explore medical ↗Finance
The Super Agency coaches financial professionals and firms to earn the trust money conversations require.
Explore finance ↗Real Estate
The Super Agency coaches agents, brokerages and developers to become the local authority buyers and sellers find first.
Explore real estate ↗Hospitality
For hotels, clubs, restaurants and nightlife brands, we build the social media, video and search presence that helps guests find and trust your venue.
Explore hospitality ↗Brands and Companies
For established brands and companies, we build the authority that makes your name the answer in your category.
Explore brands ↗WHY AUTHORITY
Your market doesn't need more content.
It needs a clear reason to choose you.
The Authority System turns what you know into answers AI engines cite and search engines rank, then connects that attention to real conversations.
One relationship replaces the disconnected agency, production crew, SEO company, AI consultant, web shop, social team, and PR vendor.
02 / SERVICES
Six services. One outcome: becoming the answer.SEO, AEO and AI,
built for authority.
02, Built to be cited
AEO
Answer-ready pages, schema and clear expertise that make you easy for AI engines like ChatGPT, Gemini and Perplexity to quote. No one can guarantee an AI recommendation. We make you the easiest source to trust.
Explore AEO ↗03, Built to be recommended
GEO
Visibility in AI-generated answers, backed by consistent name, location and entity signals everywhere your clients look.
Explore GEO ↗SEO gets you ranked. AEO gets you cited. GEO gets you recommended.
Your website decides what happens next.
01
SEO, AEO + GEO
GET CITED BY AI, RANKED BY GOOGLEBecome the source AI and search trust.
Built on technical SEO, entity authority, schema and answer-ready pages, then optimized for answer engines and generative AI: ChatGPT, Gemini, Perplexity and Google AI Overviews.
Explore AEO and GEO services ↗Explore SEO services ↗02
AI TRAINING + PRIVATE AI
AI TRAINED ON YOUR EXPERTISEPRIVATEAIYOUR KNOWLEDGE
DEALSPROCESSVOICE
CONTENTTEAMDATA
◆ CLIENT-OWNED / SECURE
AI that knows your business.
Custom AI assistants and agents trained on your knowledge, process and voice, plus hands-on AI training for you and your team.
Explore AI Training ↗
03
PREMIUM MEDIA DAYS
LOOK LIKE THE AUTHORITY4K CINEMAWIRELESS AUDIO360 CAPTURETELEPROMPTERCLOUD LIBRARY
We own the gear.
You own the authority.
Strategy, speaker training, cinema-grade capture, editing, packaging, and a usable asset library, not an overfilled folder.
04
AUTHORITY WEBSITES
OWN THE DIGITAL SOURCEYour best salesperson lives online.
Custom websites with answer-ready pages, schema, CRM connections and conversion paths, built to be indexed by Google and cited by AI.
05
SOCIAL + DISTRIBUTION
MAKE AUTHORITY MOVE9:41YOUR BRAND
YOUR EXPERIENCE.
YOUR VOICE.REAL.▶ 0:24
YOUR VOICE.REAL.▶ 0:24
Real expertise. Answers your clients need.
9:41EXPERT ANSWERS
THE QUESTION YOUR
CLIENT ASKED TODAYANSWERED.▶ 0:24
CLIENT ASKED TODAYANSWERED.▶ 0:24
Useful enough to save. Specific enough to share.
Content with somewhere to go.
Social systems, recurring formats, collaboration, organic distribution, paid amplification when useful, and community momentum.
06
PR + AUTHORITY
TURN VISIBILITY INTO WEIGHT01 / EARNEDTHE STORY BEHIND THE EXPERTISELIVE ↗
02 / SPEAKINGPANELS · PODCASTS · KEYNOTESBOOKED ↗
03 / PARTNERSRELATIONSHIPS THAT CREATE DEALSCONNECTED ↗
FOUND · CITED · TRUSTED · CHOSEN ·
FOUND · CITED · TRUSTED · CHOSEN ·
Make the name carry more weight.
Earned media, speaking, podcasts and strategic introductions that build the third-party citations AI engines rely on.
YOUR LOCAL TIME
11:47 PM · A CLIENT HAS A QUESTION · YOUR OFFICE IS CLOSED.
YOUR EXPERTISE SHOULDN’T CLOCK OUT.
A private AI trained on your knowledge, process and voice can answer questions, book the call and route the lead to the right person, without sounding like a robot.
- Answer common questions in your voice
- Qualify and route new inquiries
- Connect your calendar and CRM
- Hand off to a human when it matters
03 / WHO THIS IS FOR
The best work
starts with
the right fit.
GOOD FIT
Licensed professionals
Top producers
Branches and teams
Firms and practices
Established brands
NOT A FIT
Logo-only projects
One-off social posts
Set-it-and-forget-it expectations
Businesses without internal expertise
Anyone shopping for the cheapest vendor
04 / RESULTS
Across industries.
Across decades.
The work is never one aesthetic repeated. It's the system adapting to the business in front of it.
73 brand case studies
Explore established brands, filter by industry, or expand the full list.
Loading the archive…
05 / IN THE PRESS
Interviews, profiles, and public recognition.Published.
Recognized.
Independent coverage and public listings featuring Michael Cunniff and The Super Agency, collected in one place.
01
VOYAGEMIA
RISING STARS
↗
02
Meet Michael Cunniff of Miami / South Florida
A profile on building connected luxury, real estate, automotive, marine, and media experiences.
VOYAGEMIA
LIFE & WORK
↗
Michael Cunniff on the work behind The Super Agency
A conversation about a Fort Lauderdale career, twenty years of creative work, and becoming the answer in search.
FORT LAUDERDALE MAGAZINE
The Best of
Fort Lauderdale
Best of Fort Lauderdale in Ad, PR and Video, five years in a row.
06 / WAYS TO WORK
Learn it, or have it
done for you.
Every offer and service is listed with its price.
See pricing ↗07 / BEFORE WE TALK
Know what you are
stepping into.
01What is AEO?+
Answer engine optimization is the work of getting your name cited when someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews a question. It's built on the same foundation as SEO: clear answers, structured pages, and a reputation other sources confirm.
02How is AEO different from SEO?+
SEO earns a ranking in a list of links. AEO earns a mention inside the answer itself. We build both together, because AI engines lean on the same trusted sources search engines do.
03How does the coaching work?+
The Super Agency coaches you on positioning, camera presence, AI and the conversations that turn attention into business. Then we build and run your website, content, search and distribution with you, so the coaching shows up as results.
04Do we need paid digital advertising?+
No. The core system compounds through useful content, SEO, AEO, GEO, owned platforms, relationships, collaboration, and consistent organic distribution. We use paid media when it's got a clear commercial role.
05What happens to our media?+
Finished assets stay organized in a practical cloud library by title, type, and month. Your team can access, download, publish, and contribute footage without hunting through disconnected folders.
06Is this set-it-and-forget-it?+
No. The strongest results come from expertise, preparation, coachability, and participation. We remove the technical burden, but the authority's still got to be real.
07How much does it cost?+
Every offer is listed on our pricing page. Enterprise and multi-user teams get a custom quote. See pricing ↗
08Do we own the website and media?+
Yes. You own your website and media, not The Super Agency.
09What do SEO, AEO and GEO mean?+
SEO builds the technical and content foundation that helps Google understand and rank you. AEO uses answer-ready pages, schema and clear expertise to help AI engines cite you. GEO builds visibility in AI-generated answers through consistent name, location and entity signals. No one can guarantee an AI recommendation.
FROM THE SUPER AGENCY
See what’s
in motion.
Conversations, client stories and a look behind the work. Fresh from our YouTube channel and Instagram, in one place.
The latest, on film.
New uploads appear in this playlist automatically. Use the player’s playlist menu to choose a video.
Browse all videos on YouTube ↗Behind the work.
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View posts on Instagram ↗The Authority Lab
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View @theauthoritylab_ on Instagram ↗Las Olas Realtors
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View @lasolasrealtors on Instagram ↗Feeds update through YouTube and Instagram. Availability depends on each platform and account embed settings.