Yachts and Marine
Buddy Davis Yachts
Buddy Davis is a world-famous sport fishing boat manufacturer whose one-of-a-kind hull is a favorite for offshore fishing worldwide. The established brand needed a modern database and digital presence in line with competitors like Viking and Contender, so the work built a robust custom site and launched the "Buddy Davis Universe," a lifestyle PR strategy for owners and fishing enthusiasts.
The relationship
Buddy Davis is a world-famous sport fishing boat manufacturer whose one-of-a-kind hull is a favorite for offshore fishing worldwide. The established brand needed a modern database and digital presence in line with competitors like Viking and Contender, so the work built a robust custom site and launched the "Buddy Davis Universe," a lifestyle PR strategy for owners and fishing enthusiasts. A custom inner-website was created with direction from Pininfarina Design, a division of Ferrari S.P.A., requiring strong attention to detail.
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