LEARN IT
The Authority Lab
You do the work with live guidance, weekly playbooks and a member community.
Join the LabTHE AUTHORITY LAB / BY THE SUPER AGENCY
Your name should
be the answer.
The Authority Lab is The Super Agency's membership for professionals who want to build their own authority, with live guidance and a room doing the same work.
01 / THE IDEA
Learn the system.
Then build it yourself.
When someone asks Google or an AI who to trust, someone's name comes back. The Authority Lab teaches you the same system we run for our done-for-you clients so that name can be yours: found on Google, recommended by AI, trusted on video.
You don't need a production team to start. You need a method, a weekly rhythm and people who'll show you how it's done in real time. That's the Lab.
02 / THE METHOD
How the Lab works
Learn the system
The same method we run for our done-for-you clients, taught in the course library and weekly playbooks.
Watch it built live
Four calls a month. Most are working sessions where you watch Michael Cunniff build real client work. Every call is recorded, so you never miss one.
Build it yourself
Scripts, studio training and AI tools to publish on your own name, at your own pace.
03 / THE MEMBERSHIP
What's inside
Four live calls a month, recorded.
Most are working sessions where you watch real client work get built.
A new playbook every week.
One focused move to put in place before the next one lands.
25 starter scripts for your industry.
Ready for the teleprompter.
Studio setup training.
Mic, CapCut teleprompter, lighting and editing.
The full course library.
Every module comes with a challenge and a checklist.
AI prompt library and script assistant.
Turn ideas into finished scripts faster.
The member network and map.
A room of professionals doing the same work.
04 / YOUR ROOM
Built for regulated pros,
and the leaders behind them
Mortgage, insurance, legal, finance and real estate professionals, plus the leaders and brands behind them. If your business runs on trust and referrals, this is where you learn to show up as the answer.
05 / KEEP IT SIMPLE
One membership.
One price.
$500 a month
Founding offer: The first 20 members keep $400 a month for as long as they stay.
Join the Authority Lab
06 / TWO WAYS IN
Learn it, or have it built.
DONE FOR YOU
The Authority System
The Super Agency builds and runs it for you, start to finish.
Apply for the Authority System07 / GOOD QUESTIONS
Questions about
the Authority Lab
What is the Authority Lab?
The Authority Lab is The Super Agency's membership for professionals who want to build their own authority in search, AI and video. Members get four live calls a month, a new playbook every week, 25 starter scripts, studio setup training, a course library, an AI prompt library and a member network.
Who leads the Authority Lab?
Michael Cunniff, founder and CEO of The Super Agency. Most live calls are working sessions where members watch him build real client work.
How much does the Authority Lab cost?
$500 a month. The first 20 founding members keep $400 a month for as long as they stay.
Are the live calls recorded?
Yes. All four monthly calls are recorded, so members can watch any session they miss.
Who is the Authority Lab for?
Mortgage, insurance, legal, finance and real estate professionals, plus the leaders and brands behind them.
What's the difference between the Authority Lab and the Authority System?
The Authority Lab teaches you the system so you can build it yourself. The Authority System is The Super Agency's done-for-you service, where the team builds and runs it for you.
Where is the Authority Lab hosted?
On Skool at skool.com/theauthoritylab.
THE AUTHORITY LAB
Your name should be the answer.
Join the Authority Lab and start building it this week.
Join the Authority Lab