PRICING / THE AUTHORITY SYSTEM
Learn the work in The Authority Lab, have The Authority System done for you, or build around your whole team. Every offer and service has a clear price.
Check Your AI Visibility ↗01 / WAYS TO WORK
LEARN IT
Learn to build your own authority with the same 10-class program behind The Authority System. Each class comes with a challenge and a checklist, so by the end you'll know exactly what it takes.
$500 a year
DONE FOR YOU
Have your website, content, and search visibility built and managed for you, with strategy and production in one relationship.
$2,000 a month12-month agreement.
$2,500 setup. One user.
$1,500 a month per user for 2 or more.
Monthly filming: add $1,500 a month for a Media Day every 30 days.
BUILT FOR YOUR TEAM
Bring authority building to your whole team with The Authority Lab, workshops, and dedicated production scoped to your organization.
Custom quote
GROW INTO IT
The Authority System is built on more than 20 years of experience, and it's where the best results come from. If you're not ready for it yet, here's how to grow into it.
STEP 1
$1,000
The Authority Lab program plus a one-hour strategy session with Michael. Learn what it really takes, then build your plan with someone who's done it.
STEP 2
$7,500Bought separately $8,000
AI Model Training, one Media Day with industry scripts (about a month of YouTube videos and Instagram Reels) and a strategy session. A real taste of the full system, with no monthly commitment.
STEP 3
$2,500 setupThen $2,000 a month for 12 months
Everything, done for you. Join within 60 days of Authority Launch and your setup fee is waived.
Every step is tailored to your industry: mortgage, insurance, legal, medical, finance, real estate, hospitality and brands.
02 / SERVICES
Choose the service that matches your next move. Each card explains the work and its price. Select one to discuss your project with that service already selected.
Make your expertise easier to discover in search, AI answers, and the media.
Before you spend a dollar on marketing, find out what AI already says about you. We ask ChatGPT, Gemini, Perplexity and Google's AI the questions your clients ask, show you who they recommend instead of you, and hand you a written plan to fix it.
Your clients search on Google and ask AI before they ever call you. This is the ongoing work that makes sure your name comes up in both: answer-ready pages, structured data and the signals search engines and AI use to decide who to trust.
See examples: Shannon Young, CrossCountry Mortgage ↗ · Hudson Presume, Luminate Bank ↗
Included in The Authority SystemYour website is where a referral goes to decide if you're the real deal. We build it around your expertise, your proof and the questions people ask, so it does the convincing before the first call.
See examples: USHEALTH Advisors, Laughlin Region ↗ · A1 Bail Bonds ↗
Included in The Authority SystemAnyone can say they're the best. PR puts your name in places other people trust, which is also where AI looks when it decides who to recommend.
Choose a production service or ongoing help sharing your story.
One day on camera turns what you already know into about a month of YouTube videos and Instagram Reels. Industry scripts are written for you before the shoot, so you walk in ready and walk out with a library.
See examples: David McLaughlin, Luminate Bank ↗ · Shannon Young, CrossCountry Mortgage ↗
Included in The Authority SystemPeople trust what your clients say about you more than anything you say about yourself. A testimonial or brand film shows them who you are and why people choose you, in a couple of minutes.
See examples: Sovereign Brands and Luc Belaire ↗ · VanDutch Yachts ↗
If you already have great conversations with clients and partners, a podcast turns them into episodes people can watch, share and find on YouTube.
Consistency is what makes people remember you, and it's the first thing that slips when you're busy. We keep your brand showing up, so you don't have to think about it every day.
Choose the coverage or film that suits your occasion.
Your event happens once. Photos and video make sure the people who were there can relive it and the people who missed it wish they'd come.
Your event happens once. Photos and video make sure the people who were there can relive it and the people who missed it wish they'd come.
A recap film turns a whole day into a few minutes people actually watch, and it becomes the best invitation to your next event.
Some things are better with someone who's done this for more than 20 years sitting next to you. This is direct time with Michael Cunniff, one on one or with your whole team.
When you're weighing a big marketing decision, stuck on what to post next, or wondering how AI fits your business, one focused hour can save you months of guessing. You leave with a clear next step.
If ChatGPT still writes like it's never met you, it hasn't been trained on you yet. Michael works through our onboarding checklist with you, then trains the AI you already use, like ChatGPT, Claude or Gemini, on your voice, your licensing, your compliance limits and how your business works. It's tested on your real work, and you learn how to use it.
Most teams have a few people using AI every day and a few who haven't touched it. In one half-day session at your office, Michael gets everyone using it the same way for the work they actually do, from client follow-up to video scripts.
03 / VALUE COMPARISON
| Included in The Authority System | Bought separately |
|---|---|
| Custom authority website | $15,000 one time |
| Media Day every other month | $5,000 each |
| SEO, AEO and GEO program | $5,000 a month |
| Total bought separately | $15,000, then $7,500 a month on average |
| The Authority System | $2,500, then $2,000 a month |
04 / WHO THIS IS FOR
05 / QUESTIONS, ANSWERED
Yes. Apply when you're ready for done-for-you execution. We'll review your goals and fit, then confirm your setup, user count and scope before you move.
Yes. The Authority System runs on a 12-month agreement, because authority compounds over time and a full year gives the work room to show results. Individual services and Authority Start and Launch don't require a monthly commitment.
Travel requiring flights and hotel accommodations is quoted separately. We'll confirm any travel costs before scheduling your Media Day.
Yes. You can request an individual service from the choices above. Recurring services use the monthly pricing shown; one-time services don't require the full Authority System.
No. You get your own company's approval before posting.
