01
The Super Agency for Mortgage
Built for your next chapter.
Make your expertise the reason borrowers reach out.
FOR MORTGAGE ADVISORS, BRANCHES AND LENDERS
Your name should be the answer.
The Super Agency coaches mortgage advisors to turn proven expertise into the answers AI cites, Google ranks and borrowers trust. No paid ads, and no hours lost learning new tech.
Built for established producers, teams, and organizations ready to compound authority over time. This is a system, not a lead source.
Published & recognized
$2B+Marketing direction tied to real mortgage scale.
Since 2021, The Super Agency has executed marketing direction for professionals responsible for more than $2 billion in loans serviced.
Selected links & articles
Agency archiveThe Super Agency visual archiveVoyageMiamiLife & Work with Michael CunniffVoyageMIARising Stars: Meet Michael CunniffExplore the agency work and independent profiles behind the point of view.
01 / SELECTED CLIENT WORK
Real people.
Distinct authority.
Every advisor brings a different market, voice, and edge. The system makes that difference visible instead of sanding it into a template.
Ready to make your expertise the next authority story?
See what’s possible for you ↗02 / THE PROOF BECOMES THE SOURCE
Useful gets discovered.
Selected public videos show the work behind the expertise.
03 / THE AUTHORITY SYSTEM
See how the system works ↗Authority is becoming
the trusted answer.
SEO helps your market find you. AEO helps AI understand, surface, and cite you. GEO shapes how generative AI describes your brand. The Authority System builds SEO, AEO and GEO into one working rhythm.
Extract what you know.
We turn your deal knowledge, lived experience, market insight, and point of view into clear answers people and AI systems can understand.
Build answer-ready assets.
Four foundational videos, search-led pages, resources, scripts, prompts, and useful content create a structured body of work around your name.
Own the digital source.
Your custom website connects your brand, CRM, corporate tools, YouTube, conversion links, SEO, and AEO in one portable platform.
Create real conversations.
Distribution, collaboration, events, community, and relationship systems turn discoverability into engagement, referrals, and opportunities.
04 / AI WITHOUT THE LEARNING CURVE
You bring the expertise. We deliver the prompts.
You don't need to chase every tool or become a prompt engineer. The Lab teaches practical AI, then gives you tested prompts and ready-to-use solutions for the work already on your calendar.
Explore AI Training ↗05 / THE ORGANIC LEAD-GENERATING WEBSITE
Not theory. A proven conversion structure made yours.
Each website is custom to your brand and designed to work with the CRM, corporate support, links, and platforms you already use. Your authority stays portable, even when your company changes.
- Custom colors, logos, links, and three headshots
- Four foundational YouTube videos
- SEO indexing and answer-engine structure
- Existing CRM and corporate platform connections
- Company changes handled through logo and link updates
YOUR HOME. YOUR FUTURE.Make the next move clear.Mortgage guidance with a human point of view.
06 / MEDIA DAYS + CONTENT STRATEGY · INCLUDED
We own the gear.
You own the authority.
Every relationship begins with an hour-plus onboarding session to understand your voice, experience, goals, and journey. We then map each Media Day to your posting rhythm and next business conversations, training the speaker, capturing the expertise, editing the assets, and building the plan around a real human.
REC8K / 4KCinema-grade capture
Sony AlphaDJIInsta360RØDEAputureamaranNeewerGlide Gear
Camera bodies, pocket cameras, 360 capture, wireless audio, cinema lighting, teleprompters, support gear, and direct media storage are owned by The Super Agency, not rented for the day.
First session, in person.
Come to us or bring the production team to you. Travel requiring flights and hotel accommodations is quoted separately.
Remote capture, when ready.
Advanced clients with an existing setup can record Remote Media Days in 4K, upload to the cloud, and receive edited content packaged for their ecosystem.
Train the person, not just the camera.
We teach digital tools, speaking, interview formats, podcast strategy, and studio decisions across camera, audio, lighting, and teleprompter equipment.
Build a usable asset library.
Footage is captured to physical media, edited by the team, and turned into a practical supply of videos and posts, not an overfilled folder nobody uses.
Digital Asset ManagementActive clients only
Your marketing team, in your pocket.
Every finished asset stays available in your Dropbox-powered Media Library, itemized by title, content type, and month. Download from phone or desktop whenever you need something to post. You don't need a Dropbox account.
The same organized folder your account manager uses A growing supply of approved, edited content Easy downloads without searching old messages
Client Media LibraryPhone + desktop access
TitleTypeMonthFile
Market UpdateEdited ReelMonth 03
Buyer QuestionVertical VideoMonth 03
Market InsightSocial PostMonth 02
Need a timely edit?Upload the event or hot-topic video.
Notify your account manager. The team edits it and uploads the finished asset back into your library.
A cadence built around execution
Every 30 days is the target. Useful output sets the schedule.
Media Days may move into a 45 to 60 day rhythm based on experience, posting frequency, execution, and the amount of usable content already captured. One to two sessions per quarter is the minimum; four can be ideal when the strategy supports it.
30day target45 to 60day flex range1 to 2quarterly minimum
07 / YOUR COACH, MICHAEL CUNNIFF
Media strategy built in the real world.
Michael Cunniff founded The Super Agency and spent four years as Marketing Director at Home.com. He brings 20 years of media, storytelling, positioning and audience building to mortgage advisors and every industry The Super Agency serves.
“You don't need to become an influencer. You need to become unmistakably useful.”
08 / THE PROFESSIONAL ROOM BEHIND THE SYSTEM
Relationships and momentum are built in.
The Authority Lab is a self-paced program for $500 a year. All 10 classes, about an hour of video with Michael Cunniff, with a challenge and a checklist for every class. New classes are added as they're released. Learn at your own pace.
10 classes About an hour of video A challenge for every class A checklist for every class
Explore the program ↗ Authority LabSelf-paced program
MC
MICHAEL · COACHWhat is the one question your market should know you answer better than anyone?Strategy room · 24 replies
HY
FIELD NOTETurned this week’s agent question into three videos and a buyer guide.Implementation · 11 replies
BUILT INTO EVERY CLASSA challenge and a checklist10 classes · Self-paced
09 / INVESTMENT AND QUALIFICATION
A serious system for proven producers.
The Super Agency's Authority System is built for established producers doing $30M or more a year, plus teams and companies. Individuals at $10M and above may apply.
The Authority Lab
$500 a year
Learn to build your own authority with all 10 classes and about an hour of video with Michael Cunniff, with a challenge and a checklist for every class. New classes are added as they're released. Learn at your own pace.
JOIN THE AUTHORITY LAB ↗The Authority System
$2,000 a month
12-month agreement. $2,500 setup. One user. $1,500 a month per user for 2 or more. Website, Media Days, media library, SEO, AEO and GEO, distribution and PR, built and run with you.
START A CONVERSATION ↗Enterprise
Custom quote
For branches, lenders and teams of 5, 10 or more: Lab seats for the whole team, on-site workshops and dedicated production.
REQUEST A SCOPE ↗10 / MORE FROM THE SUPER AGENCY
Need one thing done?
Every service is available on its own, for advisors, branches and lenders.
AI visibility audit
See how your name shows up in AI answers, with a written report.
$2,500
Explore service ↗AI Training + Private AI
Custom AI assistants trained on your knowledge, process and voice, plus hands-on training for your team.
Custom quote
See AI Training ↗SEO, AEO and GEO program
Get found by search engines and cited by AI.
$5,000 a month
Explore service ↗Media Day
An on-site production day that becomes an edited content library.
$5,000
Explore service ↗Video podcast production
Turn conversations with agents and borrowers into a video podcast episode.
$1,500 an episode
Explore service ↗Social media management
Keep your expertise in front of your market without handling every post.
$3,500 a month
Explore service ↗PR program
Earned media, speaking and podcasts that build third-party proof.
$7,500 a month
Explore service ↗11 / BRING OUR CLIENTS INTO THE ROOM
Keynotes, panels, podcasts, interviews, and live or online experiences grounded in real execution.
12 / QUESTIONS, ANSWERED
Know what you’re stepping into. 8 questions, answered.
START NOW
Have it built for you.
The Authority System sets up your AI, films your expertise and builds your authority for you.
Explore The Authority System ↗Not ready to hand it off? Learn to do it yourself in The Authority Lab.
13 / START A CONVERSATION
Become the answer your market trusts.
Tell us where you are now and what you want the Authority System to make possible. Every inquiry is reviewed for production, fit, and readiness to execute.
SEO, AEO + GEOBuild answers AI and search can understand.Relationships includedCalls, workshops, events, and collaboration.Your platform includedCustom website, prompts, resources, and support.