LEARN IT
The Authority Lab
You do the work with 10 self-paced classes, each with a challenge and a checklist. New classes are added as they're released.
Join the LabTHE AUTHORITY LAB / BY THE SUPER AGENCY
A place to learn.
A reason to grow.
The Authority Lab is The Super Agency's self-paced program for professionals who want to build their own authority, with 10 classes taught by Michael Cunniff.
01 / THE IDEA
Learn the system.
Then build it yourself.
When someone asks Google or an AI who to trust, someone's name comes back. The Authority Lab teaches you the same system we run for our done-for-you clients so that name can be yours: found on Google, recommended by AI, trusted on video.
You don't need a production team to start. You need a method, a clear plan and someone who's done it to show you how. That's the Lab.
02 / THE METHOD
How the Lab works
Learn the system
The same method we run for our done-for-you clients, taught in 10 classes. New classes are added as they're released.
Watch how it's done
About an hour of video with Michael Cunniff, walking through the work behind real client results.
Build it yourself
A challenge and a checklist for every class, so you put each step in place on your own name, at your own pace.
03 / THE PROGRAM
What's inside
All 10 classes.
The same method behind The Authority System, start to finish. New classes are added as they're released.
About an hour of video with Michael Cunniff.
Watch how the work gets done.
A challenge for every class.
One focused move to put in place before the next class.
A checklist for every class.
So by the end you'll know exactly what it takes.
Learn at your own pace.
Start any time and move through the classes on your schedule.
04 / YOUR ROOM
Built for regulated pros,
and the leaders behind them
Mortgage, insurance, legal, finance and real estate professionals, plus the leaders and brands behind them. If your business runs on trust and referrals, this is where you learn to show up as the answer.
05 / KEEP IT SIMPLE
One program.
One price.
$500 a year
All 10 classes, about an hour of video with Michael Cunniff, and a challenge and a checklist for every class. New classes are added as they're released. Learn at your own pace.
Join the Authority Lab06 / TWO WAYS IN
Learn it, or have it built.
DONE FOR YOU
The Authority System
The Super Agency builds and runs it for you, start to finish.
Apply for the Authority System07 / GOOD QUESTIONS
Questions about
the Authority Lab
What is the Authority Lab?
The Authority Lab is The Super Agency's self-paced program for professionals who want to build their own authority in search, AI and video. It includes all 10 classes and about an hour of video with Michael Cunniff, with a challenge and a checklist for every class. New classes are added as they're released.
Who leads the Authority Lab?
Michael Cunniff, founder and CEO of The Super Agency, teaches all 10 classes.
How much does the Authority Lab cost?
$500 a year. There is no monthly fee.
Is the Authority Lab self-paced?
Yes. Every class is recorded video, so you can start any time and move through all 10 at your own pace.
Who is the Authority Lab for?
Mortgage, insurance, legal, finance and real estate professionals, plus the leaders and brands behind them.
What's the difference between the Authority Lab and the Authority System?
The Authority Lab teaches you the system so you can build it yourself. The Authority System is The Super Agency's done-for-you service, where the team builds and runs it for you.
Where is the Authority Lab hosted?
On Skool at skool.com/theauthoritylab.
THE AUTHORITY LAB
Your name should be the answer.
Join the Authority Lab and start building it this week.
Join the Authority Lab