AI Onboarding.
Your most-used AI set up to know you, tested on your real work.
THE AUTHORITY SYSTEM
The done-for-you system that makes professionals, teams and brands the answer when clients ask Google or AI who to trust.
Apply01 / WHO IT'S FOR
The Authority System is for professionals, teams and companies whose expertise is real but hard to find. One advisor, a branch, a regional team or a whole company runs on the same roadmap. Only the number of people changes.
02 / THE ROADMAP
We set up the AI you already use, like ChatGPT, Claude or Gemini, so it knows your voice, your licensing, your compliance limits and your business.
We film your expertise on site every other month, built around the questions your clients ask.
We edit every video, post it to YouTube and Instagram, and write the titles, descriptions and tags that connect it to your name. License numbers go into every post where they're required.
A custom site that presents your expertise, services and proof.
Answer-ready pages, schema and entity signals so search engines and AI understand who you are.
Outside sources that confirm your expertise.
A 1:1 video strategy call in the months between Media Days, plus a quarterly check of what AI says about you.
03 / WHAT'S INCLUDED
Your most-used AI set up to know you, tested on your real work.
On-site filming and finished videos.
Every video posted to YouTube and Instagram by real people on our team.
Every file organized and ready to reuse.
System clients join the Lab as moderators and can host a guest session each quarter.
04 / THE INVESTMENT
| Included in The Authority System | Bought separately |
|---|---|
| Custom authority website | $15,000 one time |
| Media Day every other month | $5,000 each |
| SEO, AEO and GEO program | $5,000 a month |
| Total bought separately | $15,000, then $7,500 a month on average |
| The Authority System | $2,500, then $2,000 a month |
For comparison, the median salary for a film and video editor alone was $75,420 a year in May 2025. (Source)
05 / WORK

A search-led authority platform that turns her market, voice and expertise into answer-ready assets.

David McLaughlin, known as Diamond Dave, is a wealth coach in mortgage lending at Luminate Bank with a distinct authority platform. The build makes his point of view discoverable across search and AI while keeping the authority portable even if his company changes.

Foundational videos and search-led pages that build a structured body of work around his name.

A lead-generating website with highly regulated content, video, daily social and PR.
06 / PRICING
07 / FAQ
We set up the AI you already use so it knows your voice, licensing, compliance limits and business, test it on your real work, and train you to use it.
Yes. It's $2,500 on its own, and if you move into The Authority System within 60 days, it counts as your setup fee.
We'll confirm the scope, commitment and agreement terms before work begins. Ask about the terms for your chosen offer during your visibility review.
Travel requiring flights and hotel accommodations is quoted separately. We'll confirm any travel costs before scheduling your Media Day.
No one can guarantee what an AI engine says. We build the signals these engines rely on and check what they say about you every quarter.
Real people are accountable for every moving part, we never use AI to post to or manage client accounts, and you get your own company's approval before anything goes live.