Yachts and Marine
Zeelander Yachts
Zeelander Yachts, sister company to VanDutch during the relationship, needed a custom website and U.S. public relations to introduce an international tender and day boat to the American market.
The relationship
Zeelander Yachts, sister company to VanDutch during the relationship, needed a custom website and U.S. public relations to introduce an international tender and day boat to the American market. The two-part campaign centered on the revolutionary retractable roof that turns the yacht into a convertible, and on a Cannes 2014 tie to the debut of the Rolls-Royce Dawn. The brand's online presence was built to sit in line with Rolls-Royce Motorcars.
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